Love, grief, adventure …but make it fashion.

The spark that ignited Lovefool was Luz, my beloved grandmother, muse, and inspiration, whose name means "light" in Spanish. She taught me to see beauty in the unexpected and showed me that style doesn't have to be expensive or new. Even in her final moments, her wit and humor shone through, as she passed on her cherished collection to me and joked that I should open a shop. After her passing in July 2020, I inherited her collection and combined it with my own, giving birth to Lovefool, a curated haven for pre-loved treasures. From overwhelmed nest to sustainable fashion platform, I strive to source unique and extraordinary treasures for every occasion, size, and budget, honoring Luz's legacy and spreading our shared passion for fashion that shines bright, inside and out.

My name is Jas, and I am the Lovefool for all these pieces. I'm thrilled to share this curated collection with you, and I'm here to help you find your new treasures.